At Harpers’ Industry Briefing at London Wine Fair, Andrew Catchpole invited leading trade figures to assess how best to build value and margin back into the wine category. Here are the highlights from a sometimes impassioned and insightful dicussion.
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Harpers will be again be taking the stage at this year’s reinvigorated London Wine Fair with a mix of briefings and tasting, tying in with exciting new features including the Innovation Zone and Drinks Britannia, where the results of our English Wine Stars Awards will be revealed.
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‘The trade needs to sell confidence’ was a key message from the panel at LWF during Tuesday’s Harpers debate on how to encourage more premium wine sales and build in greater value across the supply chain.
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